What is a Local Citation?

A local citation is also referred to as a local listing. A local listing is an online profile of your business that displays important information such as: Business Name, Phone Number, Address, and Website. Some of the most popular local listings are Google and Yellowpages, but there are thousands of sites dedicated to listing business profiles. Majority of these sites allow you to create a free local listing for your business.
You might be asking yourself “why do I need to list my business on a local citation?” It is important to list your business information on these sites in order to help your business become visible on the internet. The more local citations your business has, the probability of customers finding you online increases.
Not only that, but many of the local listing websites share information with each other and data aggregators. When your business information is listed correctly on these sites, search giants like Google and Bing take this into consideration in their search ranking factors and helps increase your online ranking position.